Here's My Origin Story.

freelance copywriter for creatives
Do you want to share your creative vision, but also make money? Are you bewildered by marketing buzzwords? What if you don’t want to crush your goals, but just grow your business in your own creative way?

I know the feeling! I’ve worked in marketing for 15 years, and I’m also a lifelong creative. I understand the drive to make money using your creative talent. I also know what works in marketing. My experience lets me get attuned to your unique message, and create a customized content strategy.

Fun fact: The name “Samantha” means “listener” – and for me it’s accurate! I’m down-to-earth and curious, and spend time getting to know you and your project. This way, the content I create is effective and true to you.

So, who am I?

My mother claims I learned how to read when I was three. I can’t verify that, but my early memories definitely involved reading and writing. When I was six, I wrote my first “book” – it was eight pages long. It was about a girl who kept a secret litter of kittens under her bed.

Since then, my plots got more sophisticated, and my creative interests grew. I’m still writing fiction, I’ve been a serial blogger for 20+ years, I made handmade zines in my twenties, and photography is my main creative hobby.

I’m grounded and pragmatic, but I’ve also spent decades inventing fictional worlds and characters. I love getting to know creatives and listening to their stories. And my clients love that I respect their vision, while remembering that they’re professionals growing a business.

I’ve honed my copywriting skills in design agencies and even a ballet company. I’ve been a freelance writer since 2009, helping entrepreneurs and creatives uncover the heart of their stories. I’m obsessed with language, and love helping people weave creativity and business together.

More about me?

When I’m not writing, I’m usually reading, wandering in the forest with my husband, playing a video game, taking photos, or boring my friends and family with a random historical fact (my favourite: Napoleon was actually 5′ 7″, which was average for the time!). A strong cup of Yorkshire Tea is my lifeblood, and my favourite food is Trinidadian doubles. I work from my sunny home office, with my dog snoring in her bed next to my desk.

“Grammar is a piano I play by ear … To shift the structure of a sentence alters the meaning of that sentence, as definitely and inflexibly as the position of a camera alters the meaning of the object photographed.”

– Joan Didion

My Specialities

Content audit

After 15 years of working in marketing and communications in all sorts of fields, I have a good sense of what works, and what could be tweaked. I’ll do a high-level overview of your website, blog, or other content project and give my recommendations for improvement.

Web writing

I have a knack for web communication, if I do say so myself – I like the challenge of brevity. I made my first website in 1997 and have been hooked since then. I’m proud of my ability to supply content that’s ideally suited to the medium. That means no wall of text in 8-point font for your next web ad!

Don’t need full web content? Creating compelling and effective headlines and taglines can help your content get noticed by your audience – and the search engines. Win-win!

Content for creative entrepreneurs

I’ve been fortunate enough to work with many creative and passionate entrepreneurs in my time, and it’s what I’m best at. I’ve proofread art books, edited portfolio websites, written performing arts news releases, and much more. 

Whether it’s writing original copy or editing existing content, I take pride in the details. What audience will your project serve? What are they looking for? How can we get your message to them in a way they’ll want to engage with? I always respect my clients’ unique vision and goals, while making sure that their content is as strong and effective as possible.

App content

I’ve written and edited content for entrepreneurship, math, and tourism apps for GoRobos Inc. Our gamified education app, Discover Entrepreneurship!, is available in the App Store.


I’m a keen editor and get a thrill from ferreting out clichés and reworking sentences. I can’t let a project go if there’s weird spacing or inconsistent formatting, and I’m a little picky about consistency.

Selected Work Samples

To see more of my work, get in touch!

App Content

  • GoRobos Inc’s flagship gamified education app, Discover Entrepreneurship!, is available in the App Store.

News Releases

Writing and General Interest

A Hand Up

I am proud to reinvest a portion of what I make into improving the lives of entrepreneurs living in poverty. Almost since the beginning of my freelancing career, I have made micro-loans through Kiva on behalf of my business. With these micro-loans, entrepreneurs can purchase resources and goods for their businesses, and strengthen their local communities.