Thoughtfully-crafted website content for creative businesses.

Helping creatives find clarity through impactful storytelling

Is your web content out of alignment with your creative vision?

You’re a creative entrepreneur or content creator who’s been in business for a little while. You’ve evolved since the early days, but your website content no longer aligns with your vision or personality. It doesn’t feel like you anymore. You spend too much time worrying about how to market yourself authentically now. You’re not into hustle culture, and just want guidance to grow in a mindful way.

That’s perfect! You have a great sense of who you are as a creative, and that’s a strong foundation for intentional growth. Now’s a great time to partner with a copywriter who knows marketing and creativity. Your website should shine with your unique personality and voice. It should engage your ideal audience and help you build community. Let’s transform your content and get it on your side today.

I'm a website copywriter for creatives who want authentic content to help them grow with intention.

As an author and dilettante photographer, I love getting to the heart of a good story. I’m a big believer in mindful actions, and the content I craft always aligns with who you truly are. I’m down-to-earth and respect your unique personality. My work is low on trendy buzzwords and high on thoughtful strategy. And most of all, I love investigating creative ideas!

I’ve been writing for as long as I can remember. For me, creativity is all about honesty, authenticity, and connection. I love working with people who want to make the world a more vibrant and positive place.

How can I help you?

CONTENT AUDIT

Need guidance about updating your existing content to better align with where you are now? With a Content Audit, you’ll get lots of strategy to help you communicate online in a brand-aligned way. This package is ideal for hands-on creative entrepreneurs who want to DIY their content but know they need good strategy first.

CONTENT REFRESH

Do you sense your website content isn’t serving you anymore, but aren’t sure how? The Content Refresh gives you custom website content and strategy to help you connect with your audience online and honour your creativity. This package is ideal for creative entrepreneurs seeking mindful growth and web content that reflects who they truly are.

Want creative inspiration instead?

How’s your creativity doing these days? Maybe you need a place to organize your thoughts, or maybe you need help staying motivated. With my shop Winterlight Creative, I’m here to help you centre your inspiration and your goals. Productivity isn’t just about output – it’s also about finding mental space and clarity. I’ve created journals, planners, and digital downloads to support you in bringing your creative ideas to life.

For the past couple of years, my company has utilized Samantha’s amazing writing services to produce content for our creative blog. Samantha is always so pleasant, ready to assist, and has great knowledge in creating copy for creative topics. I am always excited to read the copy that she provides. I would definitely recommend her to other businesses and creative entrepreneurs.

Keisha P, CEO/Lead Creative Key Design & Media

Samantha is a beautiful writer and incredible editor. I have had the pleasure of working with Samantha on a number of creative projects over the years. Most recently, she completed a content audit for my website. Her thoughtful edits and suggestions helped me to clarify and effectively communicate why I do the work I do. Samantha's friendly, encouraging approach and wealth of knowledge contribute to a working relationship that feels truly collaborative.

Catherine T Tulip Tree Creative

Out of the many writers we shortlisted, we chose Samantha for her creative outlook and friendly approach. We involved Samantha from a very early stage to help writing the copy for our new company website. She clearly understood what we were all about, and provided fantastic on-brand copy. So much so we are continuing to work with her on other projects!

Aitzi & Rob Toartle