Authentic, engaging content for your creative business​

Let's tell your creative story

You started your creative business to express yourself and make a difference in people’s lives. You’ve gotten off to a great start – but now you feel a bit stuck. Your business has evolved and you can’t figure out how to market your business without sacrificing your personality or alienating your audience. Maybe you’re an introvert who’s not into hustle culture and feels a bit rudderless in today’s high-energy world.

I’m glad you’re here! I’m a website copywriter and a lifelong creative. I’ve been writing stories my entire life, I’ve cut-and-pasted zines, I dabble in photography, and I’ve been tinkering with websites and blogs since the Angelfire days of the late ’90s. I know how to tell a good story, and how to align your content with your vision and values.

Conscious connection for creative people

Well-crafted website content should hum along in the background, engaging and converting while you focus on the good stuff: creating. I’ll give you SEO-friendly content that reflects who you are and helps your community find you. You won’t have to scramble for what to say about your business. Most importantly, you won’t have to settle for website content that sounds like a robot wrote it. Win-win!

My mission is to help creatives and lifestyle entrepreneurs grow intentionally through inspiring and impactful website content. My creative principles are honesty, authenticity, and connection. I’ll never try to dazzle you with trendy, meaningless buzzwords. Instead, I’ll help you transform your content and grow your business with intention and integrity. With me, you’ll get actionable steps backed by marketing experience. Your web content will come to life and connect with those who matter most.

I know that kerning isn’t what popcorn comes from, I know an f-stop isn’t a train station, and I know that a full-bleed brochure doesn’t involve a doctor and stitches.

Why work with me?

  • I have years of experience in marketing and copywriting
  • I have even more years of experience with creative projects and people
  • I’m a realistic daydreamer who’s passionate yet down-to-earth
  • I value thoughtful actions and intentional strategy 
  • Disorganization and inconsistency make me break out in hives
  • I honour your creative vision and personality in all content
  • I’ll never foist gimmicks upon you that don’t align with who you are
  • Honesty, authenticity, and connection are at the heart of every single project

Did those sound good to you? Keep reading to learn how we can make some creative magic together!

My process

01 | Connect

Working with me is a collaboration, and it’s important that we’re on the same page. We’ll start with a 30-45 minute onboarding call to discuss your business and content goals. Then, we’ll agree on deliverables and deadlines, and I’ll prepare a contract and collect the deposit payment. 

After that, I’ll send over a questionnaire that asks about things like your history, your business, your inspirations, and your struggles. Each questionnaire is created with the specific project in mind and gives me a sense of your voice, so as much detail as you can give will be incredibly helpful.

Then, we’ll go over any clarifying questions I may have. This will take place over email so that I’m clear on what you need and I’ll have notes to refer to later. Once we’re both satisfied that I’ve got a good handle on what you’re all about, I’ll get to work! 

02 | Create

I’ll research, review, brainstorm, edit, write, and all the other good stuff that goes into what I do. You may hear from me (via email) during this time if I have a question or a wave of inspiration hits, but generally I will put my head down and work away until I’m satisfied that I’ve crafted something great for you.

Once I’m done, I’ll send you all agreed-upon deliverables via Google Docs. If there are revisions to be made, we’ll discuss them and I’ll tell you when the changes have been made. If you need notes for your web designer, I’ll make sure I’m clear about things like headings, links, meta titles and descriptions, and all the important info they need.

03 | Calibrate

Hooray! You now have website content that aligns with your vision and values and sounds like you. Let me know once you’ve added in all the content and I’ll have a look to make sure it’s playing nicely with your site’s layout. At this point, if anything looks funky content-wise, I’ll send you some suggested revisions to make it perfect. I want you to love your copy, so this is also the best time to ask me any questions you might have once you see it all laid out.

At this point our collaboration is over, but I always love to hear from my clients about how they’re liking their content after a while. So please do keep in touch!

My website copywriting packages


Is your creative business undergoing a transition? Do you need guidance on how to change your website content to align with where you are now? With a Content Audit, you’ll get lots of strategy to help you communicate online in a brand-aligned way. This package is ideal for hands-on creatives who want to DIY their content but know they need good strategy first.

The Content Audit package includes:

  • A 30-minute onboarding call to discuss your business and content goals
  • A questionnaire so I can get to know you, your vision, and your values
  • A content review of five website pages
  • Research on key competitors, and how they compare to you
  • SEO keyword research and suggestions
  • UX (user experience) suggestions
  • A strategy document outlining the results of my review
  • A list of proposed edits to the existing content, keeping SEO and UX in mind
  • High-level suggestions for future messaging
  • Best practices for online writing, including blog post components
  • General creativity prompts to help you get unstuck, follow your curiosity, and inspire ideas

Please note that this package does not include custom copywriting.


Timeline: 3-4 weeks
Payment: Price includes tax where applicable. A 50% deposit is due upon signing of contract.


Do you know that your website content isn’t serving you anymore, but aren’t sure how? The Content Refresh package gives you custom website content for your creative business, as well as in-depth strategy to help you better connect with your audience online and honour your creativity. This package is ideal for creative entrepreneurs seeking mindful growth and web content that reflects who they truly are. 

The Content Refresh Package includes:

  • A 45-minute onboarding call to discuss your business, content goals, and creativity needs
  • A questionnaire so I can get to know you, your vision, and your values
  • A content review of five website pages, landing pages included
  • Research on key competitors, and how they compare to you
  • Research on your industry how you can differentiate yourself through content
  • Targeted SEO keyword research and suggestions
  • UX (user experience) suggestions
  • SEO-friendly copy that reads naturally and respects your voice and vision
  • Informative and attention-getting headers
  • Calls to action (CTAs) for each page
  • Ideal customer profile
  • Customized strategy for future content and messaging
  • Best practices for online writing, including blog post components
  • Ten ideas for newsletter content and/or blog posts
  • Customized creativity prompts to help you get unstuck, follow your curiosity, and inspire ideas
  • Two rounds of revisions to the website content
  • Thirty days’ window for content tweaks and support via email


Timeline: 6-8 weeks
Payment: Price includes tax where applicable. A 50% deposit is due upon signing of contract.

Want creative inspiration instead?

How’s your creativity doing these days? Maybe you need a place to organize your thoughts, or maybe you need help staying motivated. With my shop Winterlight Creative, I’m here to help you centre your inspiration and your goals. Productivity isn’t just about output – it’s also about finding mental space and clarity. I’ve created journals, planners, and digital downloads to support you in bringing your creative ideas to life.


To me, a creative entrepreneur is someone who’s building a business around a creative pursuit. And when I say “creative” here, I’m not suggesting that every entrepreneur isn’t creative, but this refers to work in the creative fields. Here are some examples of creative entrepreneurs:

  • Photographers
  • Writers, including indie authors
  • Bloggers writing about topics like art, travel, fashion, or design
  • Vloggers, podcasters, or other content creators
  • Visual artists, like animators, painters, and illustrators
  • Graphic or web designers
  • Performing artists, like musicians and dancers
  • Filmmakers
  • Makers selling their creations to the public
  • Creative coaches

Starting a small business is a major pursuit, one that involves many moving parts that can shift quickly in the early stages. My clients are creative entrepreneurs who have been in business for at least one year, and who have a good sense of how things are going so far. They can be more confident that the help I give them is truly what their business needs – and what they need. 


No. There are geniuses out there who can visualize the outcomes and ROI of interlinked social media channels, and unfortunately I’m not one of them. I’ve been a website copywriter for years, and it’s what I’m best at. That said, I’m more than happy to incorporate your existing keywords and messaging into your website content to help it merge seamlessly with your social media strategy.


I’m based in the Greater Toronto Area. However, most of my clients are based elsewhere in Canada, and in other countries. We communicate via email or Slack (which I check all the time during my business hours of 9am-5pm Eastern, Monday-Friday) and send electronic versions of documents back and forth. This means that my clients aren’t limited by physical location and choose to work with me because they feel I’m the best copywriter for them.


Absolutely! I work successfully with clients in the US and overseas. (Oh, and if I may brag, I’m very good at knowing the differences between Canadian, American, and British English – so location won’t hold me back!)

Some things to keep in mind: All my rates are quoted in Canadian dollars, my office hours are 9am-5pm Eastern Time Monday-Friday, and observe all Canadian stat holidays.

As a virtual freelancer, I favour email communication instead of phone calls. I’m great with the written word and work best when writing something out or considering written instructions – it’s why I was so terrible in the food service industry! Messages like this ensure I have all your details and requirements in writing. This way, I can refer to them often when working on your project. You also have a reference point for notes I might have for you.

My office hours are 9am-5pm Eastern Time, Monday-Friday, and have my inbox open all day. You can leave me questions or comments, no matter what time it is for you.


Want testimonials?

For the past couple of years, my company has utilized Samantha’s amazing writing services to produce content for our creative blog. Samantha is always so pleasant, ready to assist, and has great knowledge in creating copy for creative topics. I am always excited to read the copy that she provides. I would definitely recommend her to other businesses and creative entrepreneurs.
Samantha is a beautiful writer and incredible editor. I have had the pleasure of working with Samantha on a number of creative projects over the years. Most recently, she completed a content audit for my website. Her thoughtful edits and suggestions helped me to clarify and effectively communicate why I do the work I do. Samantha's friendly, encouraging approach and wealth of knowledge contribute to a working relationship that feels truly collaborative.
Out of the many writers we shortlisted, we chose Samantha for her creative outlook and friendly approach. We involved Samantha from a very early stage to help writing the copy for our new company website. She clearly understood what we were all about, and provided fantastic on-brand copy. So much so we are continuing to work with her on other projects!
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