My friend and very talented designer Catherine Toews has recently refreshed the lovely logo she designed for my business in 2019. In the years since then, I’d tweaked a few things that meant my logo needed some refinement to better reflect my business’ offerings and goals. I love Catherine’s work, so it’s no surprise that […]
Logo refinement by Catherine Toews Read More »
As a creative, you’re used to self-expression. But when it comes to your online presence, you may wonder how much to actually reveal. I get it! The sweet spot between creativity and business is a tricky thing to balance, even if you’re not in a corporate environment. After all, your creative projects are driven
How much should you reveal in brand storytelling? Read More »
Recently, I saw a post on social media where a service provider said they were not willing to work with businesses who didn’t want explosive growth. It irritated me*, and after my feelings settled down I was able to pinpoint why. Maybe you can relate to this as well. It’s okay to not want to
In praise of keeping your creative business small Read More »
Investing in professional copywriting for your creative business can help you connect with the right audience. But in a pinch, there are three things you can do right now to help improve your website content. Let’s take a look: 1) Make sure all content is relevant and up-to-date Your website is one of the first
3 quick ways to improve your website content – right now Read More »
What keeps you up at night (in a good way)? If you’re anything like me, you’ve got one or two grand ideas, big-picture creative projects you can’t stop thinking about. And if you’re anything like me, you also sometimes feel like the project is too exciting to start. The good news is, there are some
How to start your big creative project Read More »