Investing in professional copywriting for your creative business can help you connect with the right audience. But in a pinch, there are three things you can do right now to help improve your website content. Let’s take a look:
1) Make sure all content is relevant and up-to-date
Your website is one of the first ways a potential client “meets” you online, so make sure it’s not also the last time. If your website shows products or services you no longer offer, or gives the business address you moved out of three months ago, it doesn’t give the greatest impression. Having current and relevant info on your website shows your prospective client that you value their time.
2) Proofread, proofread, proofread
Even if you don’t feel super confident in your proofreading skills, it’s worth taking the time to make sure nothing obvious jumps out at you. You don’t need to make it flawless, but it should make sense to a visitor. You can try reading your web content aloud as an added tool to help catch web content mistakes.
3) Inject some personality into your web content
Some creative entrepreneurs don’t know where to start with their web content, so they take inspiration from other business sites they’ve visited. Or maybe they don’t think that they can show their unique personality on a website for their business. If you feel that your website content doesn’t sound like “you,” then it’s possible one of these two things applies. But have no fear! You can make a few simple tweaks to help your web content feel more authentic to your personality and voice. Some examples: You can soften the language, tell your brand story, or pretend you’re speaking directly to your ideal customer.
Want more help with these things and more? I love helping creative entrepreneurs communicate online in a brand-aligned way – check out my copywriting services for creatives.